Whyte & Mackay ads

Alcohol advertising is not allowed in India, so we decided to do an unusual surrogate for them. Whyte & Mackay Kilts. The idea was to use whiskey terminology like 'legs' and 'stills' and put them in a different context, making for some interesting ads.

H/L: How do you tell a good Scot from a great Scot? By the legs of course.

Body Copy: In the case of both men and whisky, the legs can tell the degree of their maturity. Never is
this more true than in Scotland. Where the craggy hills shape the souls and shanks of men.
So the next time you see a Scotsman, skirt his countenance and look below the hem instead.

 

H/L: How do you keep warm in a country where underwear is taboo?

Body copy: "What's worn under a kilt? Nothing. It's all in perfect working order." goes an old Scottish
joke. And rightly so, for in Scotland, crossing rivers and streams in anything but a kilt can
dampen the spirits. And so a true Scotsman would shirk shorts and go 'Regimental' instead.
Leaving his spirits to be kindled by other Scottish pursuits.