Hyundai i10 choices

Santa Fe TVC

Hyundai i10 Dreams

Whyte & Mackay ads

Alcohol advertising is not allowed in India, so we decided to do an unusual surrogate for them. Whyte & Mackay Kilts. The idea was to use whiskey terminology like 'legs' and 'stills' and put them in a different context, making for some interesting ads.

H/L: How do you tell a good Scot from a great Scot? By the legs of course.

Body Copy: In the case of both men and whisky, the legs can tell the degree of their maturity. Never is
this more true than in Scotland. Where the craggy hills shape the souls and shanks of men.
So the next time you see a Scotsman, skirt his countenance and look below the hem instead.

 

H/L: How do you keep warm in a country where underwear is taboo?

Body copy: "What's worn under a kilt? Nothing. It's all in perfect working order." goes an old Scottish
joke. And rightly so, for in Scotland, crossing rivers and streams in anything but a kilt can
dampen the spirits. And so a true Scotsman would shirk shorts and go 'Regimental' instead.
Leaving his spirits to be kindled by other Scottish pursuits.

Mushroom Festival

H/L: Presenting the Taj Gourmet Mushroom Festival.
21st to 30th September, 2007
Menu: A' La Carte
Timings: Dinner only

Durex

H/L: No Issues

Copy: Issued in public interest on World Population Day.

egurucool.com

The Brief: egurucool.com was an online study portal. Curiousity was a page on the portal that taught kids about how everyday things worked. They wanted a poster to be put up in schools.

H/L: Curious? Log in to curiousity at egurucool.com

Continental

H/L: 60 to 0 in 1.2 seconds.

Continental. Tyres that brake instantly.

Metro Continental

H/L: We're responsible for most of the inflation in Europe.

Copy: Metro Tyres India will now be the exclusive manufacturers of automotive tubes for Germany based Continental AG. Metro will provide tyre tubes for passenger cars, trucks, tractors and light commercial vehicles for the entire demand in Europe. That should take the air out of the competition.

Continental

H/L: The only knows side effect is a hoard of near-death-experience stories.

Continental. Tyres that brake instantly.

Italian pizza festival at Italian

H/L: The Italian Pizza Festival. Now playing at Italia.

German food festival

H/L: Wurst is Best.

Memories of China

H/L: Come celebrate the year of the Rat at Memories of China.

The Mynt

H/L: Come see how the stiff upper-lipped English let off some steam.

Copy: presenting High Tea at the Mynt

V3 Gym

H/L: before after.

Child relief and you

H/L: FROWN CRY

To donate more smiles, contact

Blue Bar

H/L: Introducing DJ Nights at the Blue Bar.

Dalmore ad 1

The brief: The Dalmore is the most expensive Single Malt whisky in the world. And since India doesn't allow liquor advertising, how do you come up with a surrogate and advertising that brings out the grandeur of the product? We turned to famous works of art like the Mona Lisa, Beethoven's 5th and Swan Lake. The surrogate is a club and if you get the masterpiece talked about in the ad, you know you belong there. If you didn't, you'd want to belong. Simple.

H/L: Pum Pum Pum Paaaaam!
Pum Pum Pum Paaaaam!

Copy: Isn't it satisfying to know that while most people who see this ad may not even recognise this masterpiece, you even know that it was numbered incorrectly in its debut. Welcome to the Dalmore Connoisseur's Circle.

Dalmore 2

H/L: The portrait of a lady with shoulder length hair, wrapped in a translucent veil, wearing a dark dress. She wears a thinly pleated mantle and a smile on her face.

Copy: Isn't it satisfying to know that while most people who see this ad may not even recognise this masterpiece, you even have a theory about why she smiles. Welcome to the Dalmore Connoisseur's Circle.

Dalmore ad 3

H/L: The story of a young Prince, smitten by a beautiful Princess who's cursed to turn into a swan by day by an evil sorcerer who eventually loses his powers to the higher power of love.

Copy: Isn't it satisfying to know that while most people who see this ad may not recognise this masterpiece, you even know all three alternate endings to the story. Welcome to the Dalmore Connoisseur's Circle.

Metro Now alt route

H/L: "Stock Market falls record 2000 pts"

Trouble digesting the news?

May we suggest some pulp.

Metro Now. The seriously fun newspaper.

Metro Now alt route.

H/L: For news that's tough to digest.

For news that goes down easy.

Metro Now. The no-brainier newspaper.

Metro Now

The Brief: Metro Now claimed to be a newspaper with no pretension of being global, intellectual or sophisticated. Just news about the city you live in.

H/L: Chinese Premiere inspects Guard of Honour.

Drunk teen runs over 4 in his BMW.

Copy: Quite frankly, which one would you rather read?

Metro Now 2

H/L: Nelson Mandela's appendics operation successful.

UP Minister caught taking bribe in sting operation.

Copy: Quite frankly, which one would you rather read?

Taj West End

H/L: This Wednesday, our menu might sound almost Greek to you.

Copy: Presenting Mediterranean Wednesdays, 7:30 PM onwards.

Taj West End

H/L: Presenting the Seafood and Chardonnay Nights.

Continental Tyres

H/L: Tyres that save lives.

Continental Tyres

H/L: Rubber saves lives.

Copy: Issued in public interest on World Aids Day.

British Council long copy 3

H/L: It takes a country with a Queen to produce another.

Copy: Born Farrakh Balsara, to Persian parents in the small spice island of Zanzibar, little 'Freddie' exhibited a remarkable ear for music from an early age.

Four piano grades and 12 years later, Freddie was ready. But the world wasn't. Ealing College of Art, London, followed St. Peter's English School, Bombay. And all the while Freddie followed his dream.

Bands were formed. Bands disbanded. Until fate intervened in the form of a 'Vocalist Wanted' sign. Freddie joined, and 'Queen' was born. Overnight they became the kings of Pop.

And for the next two decades the world watched as Freddie performed. Queen rose to the top of the charts again and again. Only Freddie's flamboyant performances onstage could out stage his genius talent.

72,000 people witnessed his Magnum Opus at the Wembley Stadium in 1989. Freddie had finally come into his own.

The UK has been nurturing talent for centuries. From William Shakespeare to Robbie Williams, the UK has a knack for bringing out the best in people. Here , opportunities abound, as do opportunists.

The UK. Arrive and thrive.

British Council long copy 2

H/l: It took a famine to feed his hunger.

Copy: The fact that he was born in Rabindranath Tagore's Shantiniketan should have been indication enough that Amartya Sen was meant for things extraordinary.

While other children were content with their playthings, Amartya toyed with Sanskrit, Mathematics and Physics, before settling for the eccentric charms of Economics.

It was the 1943 Bengal famine that fed Amartya's hunger to find an answer to economic inequality in the country. Cambridge followed Calcutta in his quest for comprehension and soon became his cerebral home.

Here he felt at home among the literati. He parried with Pierangelo, debated with Dobb and mused with Mahbub ul Haq. Cambridge was to be the battleground where ideologies fought but only ideas survived.

In 1998, Amartya Sen was conferred the Nobel Prize for Economics for his contribution in welfare economics. His economic paper would re-write history. It has changed the way countries approach famine and poverty.

The United Kingdom has been the seat of higher learning for centuries. Its 140 colleges have nurtured genius and talent in a variety of fields for generations. And it continues to do so, till today.

The UK. Arrive and thrive.

British Council long copy 1

H/l: He used steel to prove his mettle.

Copy: Calcutta born Lakshmi Niwas Mittal inherited the foreign operations of the family steel business in 1976 - a single site rid mill established as a greenfield project. What he also inherited was his father's keen business sense and a sense of adventure.

Keen to prove his mettle from metal, Lakshmi Mittal set about his business. That year saw the emergence of Ispat Indo as the country's largest private owned steel company. Lakshmi Mittal, true to form, struck when the iron was hot and rapidly expanded to establish a platform for global expansion.

Soon only this London based businessman's own drive could surpass that of his acquisition. Acquiring along the way, fame, renown and a $127 million, 12 bedroom mansion in Kensington Palace Gardens - a record price for a private residence.

Now three decades after his entree as an entrepreneur, Laxmi Mittal stands tall as the third richest man in the world and the wealthiest man in the UK.

The United Kingdom has had the fortune to turn people's fortunes. Many a times. From the industrial revolution to the Internet revolution, opportunities abound, as do opportunists.

The UK. Arrive and thrive.