The brief: The Dalmore is the most expensive Single Malt whisky in the world. And since India doesn't allow liquor advertising, how do you come up with a surrogate and advertising that brings out the grandeur of the product? We turned to famous works of art like the Mona Lisa, Beethoven's 5th and Swan Lake. The surrogate is a club and if you get the masterpiece talked about in the ad, you know you belong there. If you didn't, you'd want to belong. Simple.
H/L: Pum Pum Pum Paaaaam!
Pum Pum Pum Paaaaam!
Copy: Isn't it satisfying to know that while most people who see this ad may not even recognise this masterpiece, you even know that it was numbered incorrectly in its debut. Welcome to the Dalmore Connoisseur's Circle.
No comments:
Post a Comment